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AARP has partnered with Palantir to revolutionize its omni-channel marketing strategy, tackling issues such as infrequent membership renewals, difficulty in projecting renewal figures, and understanding the key drivers behind membership renewals. By creating a digital twin of AARP’s business, Palantir enabled AARP to assess the effectiveness of their marketing across various customer journeys. A standout feature of this partnership is AARP’s “Next Best Member Offer” model, an AI-driven methodology that provides dynamic, personalized member benefits, thereby driving higher conversion rates and membership renewals. Looking forward, AARP is set to facilitate real-time marketing decisions and dynamic membership engagement events. This shift from a static, segmented operational model to a dynamic, unified approach is reshaping the way AARP conducts business, significantly enhancing their marketing capabilities.
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